Even if relying on his "Romantic Swordsman" vertical and horizontal Shoes boots network of rivers and lakes B2C, e-commerce strategy, but Li Ning is also trouble. When Li Ning's B2C sales booming, it is first received from the dealer complaining of traditional stores. "Some customers come to my shop to buy something, sell me that same line played x pack Li Ning products, how you do not play here, I can only say that the Internet is a fake. But the consumer that he is the official Li Ning Online Shop find, I Sigh ... ... "The same quality of goods than the same quality than price,Air jordan shoes the same price than service, physical and online store of conflict is reflected in the price system on. Because the network did not stall rental store, transport, etc. costs, it often has outstanding advantages in price, this is suppressed and robbed the store of selling some shares. Li Ning's another annoying trouble from the ratio of online and offline products. In order to avoid the same products to a greater price difference, Cheap dunk sb Li Ning started to take the "wrong season sales", "Dislocation sales" approach. Official Online Shop in the new quarter, mainly to take the full price; dealers have listed more than three months of last season's products, the products discount more; "misplaced marketing" is the Official Online Shop for both image display function, high-end positioning; and distributors to take the volume-based, focus on cost-effective. But in that case line dealers often meet consumer demand there is hardly a product of embarrassment, which also damaged from the other dealer's interests.
